Understanding Trade Shows and Events

You are Not Enrolled in this Course.


Course Description

In this self-paced course, you will learn the basics of the trade show and events industry.

You do not need to complete this course at one time. If you decide to leave and comeback to finish additional lessons, you will notice a green check-mark next to the lessons and topics that have been completed. This will make it easy for you to start exactly where you left off.

Course Materials

To successfully complete this course, you will need the following:

  • Computer or Mobile Device
  • Internet Connection
  • Speaker Volume "ON"

Course Content

Lessons Status
1

Introduction to WJL Training Courses

2

Lesson One | The Players

3

Lesson Two | General Trade Show Knowledge I

4

Lesson Three | Trade Show Terminology

5

Lesson Four | IAEE Rules

6

Lesson Five | Trade Show Logistics

7

Lesson Six | Design, Graphics and Messaging

8

Lesson Seven | Showbook: BrewExpo 2015

9

Lesson Eight | Your Exhibit: A Marketing Tool

10

Lesson Nine | Special Events: Beyond Trade Shows

11

Lesson Ten | PACK EXPO 2014

12

Understanding Trade Shows and Events | Additional Resources